Digital Marketing Services
Digital marketing is actually an umbrella term referring to the incorporation of various marketing strategies with the help of digital technologies. As digital platforms are being embraced by people in an increasing manner in their day-to-day life digital marketing systems are becoming more relevant and effective than ever. Some predominant digital marketing tools include SEO, SMO, PPC, Email Marketing, Content optimization and social media marketing.
Search Engine Optimization (SEO): It is one of the most powerful digital marketing tools and it attempts to increase the possibility of a website or webpage to stay ahead of others in search engine results. It employs various tools such as keyword research, meta-tags, product images and obviously effectual contents to serve its end. There are several advantages of an effective SEO. In addition to facilitating a priority in search engine ranking it also improves the experience of a user in exploring the website. It has an indirect contribution in promoting the business across different social media platforms.
Pay-Per-Click (PPC): This cost effective digital marketing tool is utilized to attract traffic to the website. Here the advertiser pays back the publisher, generally different websites, for clicking on the ad. PPC is measured by dividing the cost of the advertising by the number of clicks. PPC is mainly associated with the tier-one search engines such as Google AdWords or Microsoft Bing Ads. There are a couple of models for PPC namely bid-based and flat rate.
Email Marketing: Email Marketing is the process of sending promotional messages to a group of potential customers using e-mail. These messages are often sent to the current and previous customer list with a view to enhance the business relationship, increase the brand awareness and encourage customer loyalty. This is also a significantly cost effective marketing method to reach a large number of people who consented to receive them.
Social Media Marketing: It is the effective utilization of different social media platforms for the purpose of business promotion. These platforms allow business organizations and customers to directly interact with one another and also help creating a bond between them. Through them consumers can express their views, needs, complaints and feedbacks regarding their experience of a product or service. On the other hands business organizations listen to them and offer their response on a one-to-one basis. And it is highly effective compared to different outbound marketing efforts.
Content optimization: The purpose of this digital marketing tool is to create the contents of the website in such a wise manner so that it becomes attractive and preferable to the search engines. There are different parts of a website such as copies, images, meta-tags, links etc. and they jointly contribute to make a successful content optimization.
Social Media Optimization (SMO): It is the effectual use of different communities, outlets and social networking platforms (like Facebook, Tweeter etc) in order to create publicity and generate brand awareness. It also includes software or website experts who facilitate achieving this goal. The aim is to create appealing online contents which entice consumers to engage with the website through “like” “share” “comment” “retweet” etc. which helps the process of promotion.